Virginia Wineries for Sale. The New Market Reality in Wine Country
The latest listings in Virginia and what they signal.
Virginia wine is maturing into its next chapter. That maturation includes inevitable ownership transitions as founding families look toward retirement or new ventures, and as buyers chase the promise of mid-Atlantic terroir that can yield serious Cabernet Franc, Petit Verdot, and Merlot. This season’s listing slate reads like a snapshot of the commonwealth itself. Loudoun County prestige. Shenandoah Valley value. Blue Ridge grandeur. The following report assembles the latest announcements, the most visible offerings, and the practical details that matter to anyone considering a purchase.
Headlines in Loudoun County
Cana Vineyards & Winery of Middleburg, a 2026 listing with momentum
Cana confirmed in late October that it plans to list in early 2026, with an ask just under $10 million. The 43-acre Middleburg property includes roughly 8 planted acres. Production averages around 3,000 cases. Varieties on site include Petit Verdot, Cabernet Franc, Merlot, Petit Manseng, and Norton. The estate has added amenities that speak directly to guest experience, including the Black Oak Café launched earlier this year. Cana’s modern reputation is anchored by its 2019 Unité Reserve. that wine won the 2022 Virginia Governor’s Cup and made winemaker Melanie Natoli the first woman to claim the Cup. Those bona fides matter to buyers. You are not only acquiring land and equipment. you are acquiring a brand with medals and momentum. :contentReference[oaicite:0]{index=0}
868 Estate Vineyards. a turnkey sale with scale
On the market now is 868 Estate Vineyards in Hillsboro at $7.5 million. The offering covers 120 acres, with 21 under vine, and includes the winemaking facility, tasting room, event infrastructure, equipment, and inventory through two LLCs. Current owners emphasize business continuity for guests during the sale. Case production is about 3,500, and the vineyard mix spans both hybrid and vinifera. Chambourcin, Chardonel, Petit Verdot, Cabernet Franc, Tannat, Sauvignon Blanc, Petit Manseng, Merlot, Viognier, and Nebbiolo. The property comes with a historic four-bedroom house, a winemaker’s cottage, and the former Grandale Farm restaurant with a full commercial kitchen. For a buyer intent on events plus serious red-wine potential. 868’s acreage and permitted footprint check the right boxes. :contentReference[oaicite:1]{index=1}
Shenandoah Valley, where value and altitude meet
For investors who would rather build a brand on leaner overhead with meaningful terroir upside, the Shenandoah Valley is an obvious target. Higher elevation, diurnal swings, and limestone-influenced soils suit structured reds like Cabernet Franc and Petit Verdot, along with cool-night whites. The current slate reflects ready-to-run tasting rooms and small-to-mid-scale vineyards that can scale smartly.
Marceline Vineyards. boutique scale with proven hospitality
A 20-acre Rockingham County offering priced at roughly $1.85 million presents a classic entry point. The listing emphasizes a renovated-barn tasting room, garden setting, and lodging options that fit weekender demand. It is an opportunity to plug into established club and wedding traffic while refining the portfolio to emphasize profitable reds, especially Cabernet Franc, supported by bright, food-flexible whites. :contentReference[oaicite:2]{index=2}
Third Hill at DeMello Vineyards, price-reduced and primed for growth
In Shenandoah County, the Third Hill property sits at 2110 Quicksburg Road with a price around $1.2 million for 11.25 acres. The three-story tasting room and production building can support far more than the current output. The vineyard mix, including Cabernet Franc and Petit Verdot, aligns with Valley strengths. The site projects approximately 1,000 cases per year today, with cellar capacity up to 5,000 cases. A buyer with energy and a red-first mindset can scale toward the 2,500 to 3,500 case sweet spot while protecting quality. :contentReference[oaicite:3]{index=3}
North Mountain Vineyard & Winery, heritage acreage in Maurertown
North Mountain’s long-running estate has circulated with public listings that highlight 47.5 acres and 14 to 15 acres under vine. The price guidance seen across portals ranges around the low to mid-$2 million mark. In practical terms, that buys a legacy site with name recognition, established production space, and the opportunity to refresh brand and hospitality. The key diligence point is vine age and block health by variety. Cabernet Franc blocks that have weathered humid vintages are particularly valuable. :contentReference[oaicite:4]{index=4}
Blue Ridge trophy, the elevation play
12 Ridges Vineyard - a $9.95 million mountaintop statement
Along the Blue Ridge Parkway near Vesuvius, the 12 Ridges offering pairs 268 acres with a high-elevation vineyard and a tasting experience built around panoramic views. The list price sits at $9.95 million. For an investor with hospitality ambition plus sparkling and cool-climate goals, this is a rare scale-plus-setting combination in Virginia. Elevation can be an ally for acid retention and red balance in warmer vintages. It can also diversify a portfolio that already includes lower-lying sites.
Active brokerages signal broader deal flow
Beyond these headline names, winery-specialist brokerages show significant Virginia inventory at multiple price points. Recent public rosters have included properties such as Doukénie Winery in Hillsboro, Cardinal Point in Afton, Lake Anna Winery in Spotsylvania, Wisdom Oak near Charlottesville, Gadino Cellars in Washington, and Good Luck Cellars in Kilmarnock. Prices run from just under $1 million for small farm wineries to nearly $10 million for destination estates. Buyers should treat brokerage rosters as directional guidance, then verify status and terms on a per-property basis. deals often move quietly, and some listings migrate between “active,” “contract,” and “sold” quickly.
Why owners are selling now
Two practical drivers surface repeatedly. Generational turnover and strategic refocusing. The 868 team explicitly cites the absence of a second generation interested in operating the business, while committing to keep visitor experience steady during the process. Cana’s owners frame their decision as timing after seven years of ownership while the brand is strong. That pattern tracks a national cycle of post-pandemic recalibration and thoughtful exits. It also reflects a business model that now rewards professionalized events, club management, and direct-to-consumer execution. Buyers who can bring that operational muscle to an already planted site are best positioned to grow cash flow quickly.
Risk and resilience- what to underwrite
Every vineyard pro forma in Virginia must account for a more volatile growing environment and for the ongoing spotted lanternfly threat. Loudoun County and the northern corridor have seen intense pressure, which translates into higher canopy management and spray costs, and potential yield variability. That risk can be mitigated with block-by-block scouting, stout IPM plans, and conservative yield assumptions in the first two post-acquisition vintages.
How to vet a Virginia winery purchase
- Block health by variety. Prioritize Cabernet Franc and Petit Verdot, which show consistent quality across humid harvests. Verify age, clone, spacing, and trunk disease pressure.
- Case production versus capacity. Seek cellars running below capacity with headroom for 1,000 to 2,000 additional cases. The Third Hill example demonstrates a facility that can scale without new construction. :contentReference[oaicite:9]{index=9}
- Permitting and events. Confirm special use permits, occupancy limits, amplified music rules, and wedding caps. Event flexibility is the fulcrum for ROI on weekend traffic.
- Direct-to-consumer fundamentals. Assess club size, churn, and average order value. A mature 1,000-member club often covers fixed costs before the first Saturday pizza hits the oven.
- Brand equity. A Governor’s Cup pedigree is a durable asset. It shortens the path to price integrity on reserve reds. Cana’s case is instructive.
- Water, frost, and airflow. Walk the cold sinks and wind corridors. In the Valley, elevation helps. In the Piedmont, aspect and airflow matter more than pretty views.
- Labor plan. Budget realistically for pruning, canopy passes, and harvest. Build relationships with custom-crush options to buffer labor spikes and manage lanternfly-era logistics.
What today’s prices buy
At the top end, roughly $10 million buys either a branded Loudoun destination or a high-elevation Blue Ridge trophy with hospitality potential. In the $3 million to $5 million band, buyers can secure established Monticello or Chesapeake Bay properties with tasting rooms and event footprints. The $1 million to $2 million range remains the capital-efficient lane for Shenandoah Valley estates with room to scale. Marceline, North Mountain, and Third Hill illustrate how acreage, case output, and guest experience map to that tier.
The bottom line
Virginia’s for-sale winery slate is not a sign of distress. It is a sign of a region moving into a more durable, succession-friendly era. Buyers who value structured reds and who can run polished hospitality will find serious opportunities from Middleburg to Maurertown. The task is not to chase a postcard. It is to align terroir, permits, and brand equity with a clear operations plan. Done right, the next owner writes the next chapter in a state whose red wines keep getting better.
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